In PEPPER Likes, the content of the recruitment is very important to ensure a smooth match between influencers and companies. In this article, we will provide tips on how to create a recruitment and how to increase the number of applications.
1. submit a request to create a recruitment through the recruitment creation form
If you create a recruitment with this manual, it will take up to 4 business days to be approved and to be available to the public. However, you can only open one position at a time, so if you already have a position open, you will need to withdraw it.
2. to increase the number of applications
Once you have published your call for applications, keep the following four points in mind in order to attract applications from many influencers
key 1: Thumbnail image
The thumbnail image, which is the face of the recruitment process, is an important factor in determining the number of applications received. Use attractive, high-quality images that will attract influencers at first glance. For restaurants, it is particularly effective to choose images of good-looking food and images that convey an upscale atmosphere.
The thumbnail image is the first impression of the application, so make sure it conveys the maximum appeal of your product or service.
key 2: Number of Free of charge companions
If the influencer can use the service with a companion, the more people who can be Free of charge, the easier it will be to attract applications. Influencers may visit with a photographer or use a restaurant with their family when traveling. Therefore, if one or two people accompanying the influencer can use the service Free of charge, it will make it easier for the influencer to apply.
If you can afford it, consider making as many people as possible Free of charge.
key 3: Normal price for services that are Free of charge
For influencers, the motivation for applying to the recruitment is "value for money". Choosing a product or service that is normally priced high as a Free of charge item will attract more applications. For example, a free item that costs 20,000 yen is a better value than a free item that costs 1,000 yen.
Choose items from your company's products or services that you think will be particularly appealing to influencers.
key 4: access / delivery
The location of the service and the area where the products are delivered are also important. If you can offer your services in a location that is easily accessible or in an area where the influencers live, you are more likely to attract applications. Areas with easy access to transportation and locations near urban centers are particularly popular.
Also, if the location of the service is limited or far away, it may be a good idea to have the product delivered to the influencer's home. If delivery is available, it will lower the barriers to participation for influencers and increase the likelihood of a higher number of applications.
3. make your recruitment rich!
The content of the recruitment is an important source of information from which influencers decide to apply. Therefore, while keeping the above four points in mind, you should also consider the following points to create a rich and attractive recruitment
- Communicate the attractiveness of your product: Be specific about the features and attractiveness of your product or service.
- Articulate the benefits to the influencer: communicate the perks of applying and the value of the influencer's own experience.
- Suggest directions for PR activities: Include tips on the direction and presentation of your posts to make it easier for influencers to PR.
summary
Effective recruitment creation is a major step toward successful influencer marketing with PEPPER Likes. By creating an attractive thumbnail image, Free of charge range, and service appeal, you can increase the number of applications and match more influencers. We encourage you to use the points in this article to create an attractive recruitment campaign.
