Even after you have accepted an application from an influencer, it is important to communicate with them afterwards and communicate any notes in order to ensure a successful PR submission. We have compiled a list of follow-up and communication tips to follow after acceptance.
1. let them know when the delivery of goods is completed or when you are notified that they have received the goods.
If you are delivering products to influencers for Project providing services at a store, be sure to reiterate your PR posting notes at the time the products are delivered, when you are contacted to receive them, and when you visit the store.
The reason for giving the notes at this time is to create a concrete image of the PR post in the influencer's mind when he or she picks up the product or experiences the service. Therefore, do not forget to convey the following points.
- Note the content and format of the post: inform them that feed submissions are required and that archiving (making private) is prohibited for two months.
- Hashtags and Mentions: Clearly communicate the hashtags you want to be sure to use and the accounts you will be mentoring.
- Submission Deadlines: inform them of the deadline for PR submissions and the schedule for getting them to use the products or services you have provided by that time.
Key point: It is important to share precautions with influencers as early as possible to avoid missing the timing.
2. send the URL of your application and reconfirm the details after accepting your application
Once the influencer has accepted your application, it is important to send the URL of the application again and reiterate any notes. This is to have them reconfirm the application details and Article Projects to avoid any discrepancies.
By reiterating key points after acceptance, you can also ask influencers to double-check hashtags and the use of feed posts versus Stories, which are often overlooked when posting. When a company's intentions and Article Projects are clearly communicated, PR posts can be more accurate and effective.
3. also politely inform them of the precautions to be taken when submitting
Some influencers rarely archive (make private) their posts a short time after posting or only temporarily post on Stories, although this is prohibited in the notes for social networking posts.
In principle, PEPPER Likes does not remind or warn such people.
- Unarchived period: PEPPER Likes rule is that posts should remain unarchived and publicly visible for two months after posting. If you politely communicate this point after acceptance, your post will continue to appear for a longer period of time and increase the PR effect.
- No Stories-only posts: Let people know that feed posts are required and that Stories-only posts are not allowed. Stories disappear after 24 hours, so posts must remain in the feed for a long time.
Key point: To avoid being vague, it is effective to be specific and communicate in the form of "please publish for two months without archiving" or "please use feed posts".
4. don't forget to follow up
The key to success in collaborating with influencers is to keep in frequent contact with them after they have agreed to do so. Be sure to send follow-up messages as appropriate, such as upon receipt of goods or services, before and after PR posts, etc., to check in on progress and status.
- Confirm receipt of goods or services: contact the customer when the delivery is complete or when the service is received at the store to confirm receipt and reconfirm the schedule for PR posting.
- Confirmation of PR submission schedule: remind them about the submission schedule as the deadline approaches and provide support and information as needed.
By following up, influencers will remember to prepare their posts, which will lead to a smoother PR post.
summary
When collaborating with influencers, it is important to communicate and follow up after the application has been accepted. At each point in the process, such as when receiving products or services, when providing services in the store, and before and after the PR post, be sure to politely provide notes and pointers. Good communication at the beginning will ensure that the influencer's postings meet the company's expectations and maximize the PR effect.
Use the points outlined in this article to improve your collaboration with influencers!
